1. 2. Identify three key features from Tracxn platform that would be relevant for the client a. Pick features from the list provided in the solved case b. Provide reasoning on why you think any lead from the bank would be interested in these features Identify the Lead to whom you are going to send the email to sell your product 3. 4. a. b. Choose only one executive from the ones listed in the case Provide reasons as to why you think sending mail to this Lead would be helpful compared to others Listed below are a few recent news headlines related to the bank. In the case's context, pick the one which you can use in an outbound mail to the lead. Explain the reason for choosing that news headline. a. b. C. Bank is increasingly looking to move towards stable areas like consumer lending which means better offers on home and personal loans Bank is ditching near-term plans to launch a trading platform for its customers. It is instead planning to improve customer experience in current offerings. Bank's partnership with tech giant ABC leads to better experience for its customers during online payments but reports of disagreement between the two pose a question mark on the future. Draft an email for the Lead explaining Tracxn's value proposition. A good email should have the following attributes Refer guidelines for details: Subject, Hook, Problem, Solution, Call to Action Copyright 2019, Tracin Technologies Private Limited. All rights reserved. 4