Question: 1. (25 points) Hard Rock caf is in the process of choosing a new location for a caf outside the United States. Selecting the country

1. (25 points) Hard Rock caf is in the process of
1. (25 points) Hard Rock caf is in the process of choosing a new location for a caf outside the United States. Selecting the country and city involves a great deal of research. The company is currently looking into global expansion into Europe, Latin America, Middle East and Asia. Among factors considered are political risk, currency risk, social norms, and proximity to competitors (clustering). After a complete analysis of various factors, the management has developed the following table of key factors and countries under consideration, where the score measure risk on scale of 1 to 100. Use the factor-rating method, to recommended a new location for Hard Rock Caf? South Africa Argentina Egypt U.K. Nigeria Indonesia Weight Pretoria Buenos Aires Cairo New Castle Lagos Jakarta 0.2 90 60 90 0.2 3. Transportation 0.2 4. Restaurantsightclubs 0.1 5. Low political risk 0.1 6. Real estate market 0.1 7. Comparable market analysis 0.1 Key Factor 1. Demographics 2. Visitor market 80 75 80 90 65 70 70 60 50 90 60 75 60 90 75 65 50 85 65 90 75 90 90 70 70 80 288822* 80 60 70 60 85 85 75 8.5 70 60 85 90 80 a. Which is the highest rated location of the six countries selected for consideration. b. Suppose the real estate market in Pretoria improves, raising the score for Pretoria from 65 to 95. Does this change affect your decision in part a

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