$13-22.$ You learned that media planners use a variety of metrics to help in making decisions on what TV show or which magazines to include in their media plans. Two of these are gross rating points $($GRPs$)$ and cost per thousand $($CPM$).$Assume you are developing a media plan for a new brand of gourmet frozen meals. Your target market includes females ages $25$ to $44.$ The table that follows lists six possible media buys you are considering for the media plan, along with some relevant information about each $($note that the numbers are fictitious, created for example purposes only$).$ The plan is based on a four$-$week period:

a$)$ Calculate the GRPs for each media buy based on the information given.

$$b$)$ Calculate the CPM for each media buy.

$$c$)$ Based on the cost of each buy, the reach or rating of each buy, and any qualitative factors $($e$.$g$.,$ decision criteria beyond the numbers$)$ that you believe are important, select the top three media buys that you would recommend.

$$d$)$ Explain why you would select these three.

$-$ Dancing with the Stars, $20-$ Rating, $$300,000-$ Cost per Ad or Insertion, $4($one per weekly episode$)-$ Insertions

$-$ Big Bang Theory, $30-$ Rating, $$400,000-$ Cost per Ad or Insertion, $4($one per weekly episode$)$

$-$ CBS Evening News, $15-$ Rating, $$100,000-$ Cost per Ad or Insertion, $20($one per weeknight news program$)$

$-$ Time magazine, $5-$ Rating, $$35,000-$ Cost per Ad or Insertion, $4($one per weekly publication$)$

$-$ Better Homes and Gardens magazine, $10-$ Rating, $40,000-$ Cost per Ad or Insertion, $1($one per monthly publication$)$

$-$ USA Today, $7-$ Rating, $$15,000-$ Cost per Ad or Insertion, $12($three ads per week$)$

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