Question: 1 4 - 1 7 How is the budget for IMC set at Nestl ? What factors might possibly influence it ? 1 4 -

14-17 How is the budget for IMC set at Nestl? What factors might possibly influence it?
14-18 What IMC tool has Nestl mainly used to promote KitKat and increase sales?
14.19. Explain the benefits of IMC efforts based on examples given in this case.
14-17 How is the budget for IMC set at Nestl? What

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