$14.$ Which is NOT a required step in perceptual mapping?A$)$ Select key criteria that effectively differentiate products or services in the industry.B$)$ Serve two segments with the same strategy.C$)$ Plot major competitors' products or services in the resultant matrix.D$)$ Identify areas in the positioning map where the company's products or services could be most competitive in the given target market.E$)$ Develop a marketing plan to position the company's products and services appropriately.