Question: 1 : 5 4 You 2 5 / 0 3 / 2 0 2 4 , 1 : 5 0 AM All Media D .
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You
: AM
All Media
D All of these statements describe ways of IMC approaches to promotion.
a radio commercial for coca cola life begins with the following line: sweetness from natural sources low calorie. The soft drink company is using an appeal.
A Refutahonal
B Factual
Onesided message: Mentions only positive attributes or benefits,
C Twosided effective when target audience: Already holds a favorable opinion
D Onesided the topic.
Is less educated
at what stage would consumers evaluate specific brands during the consumer decisionmaking
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