Question: 1 7 Which statement regarding environmental scanning is the most accurate? 2 points Multiple Choice Environmental scanning focuses primarily on ecological factors. Environmental scanning changes

17
Which statement regarding environmental scanning is the most accurate?
2
points
Multiple Choice
Environmental scanning focuses primarily on ecological factors.
Environmental scanning changes the marketing environment.
It is too costly and there is too much information generated from environmental scanning to make it viable for small firms.
Environmental scanning identifies and interprets potential trends.
17 Which statement regarding environmental scanning is the most accurate? 2

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