Question: Which statement regarding environmental scanning is the most accurate? Multiple Choice Environmental scanning changes the marketing environment. It is too costly and there is too

Which statement regarding environmental scanning is the most accurate?
Multiple Choice
Environmental scanning changes the marketing environment.
It is too costly and there is too much information generated from environmental scanning to make it viable for small firms.
Environmental scanning focuses primarily on ecological factors.
Environmental scanning identifies and interprets potential trends.
Environmental scanning should be done about every five years.
Which statement regarding environmental scanning is the most accurate? Multiple Choice

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