Question: Which statement regarding environmental scanning is the most accurate? Multiple Choice Environmental scanning is too costly and there is too much information generated from environmental

Which statement regarding environmental scanning is the most accurate?
Multiple Choice
Environmental scanning is too costly and there is too much information generated from environmental scanning to make it viable for small firms.
Environmental scanning should be done about every five years.
Environmental scanning focuses primarily on ecological factors.
Environmental scanning changes the marketing environment.
Environmental scanning identifies and interprets potential trends.

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