$1978$

First store opened in

Mondeor, south of

Johannesburg

$1984$

Second store opened in

Randridge Mall

$1989$

Product offering

expanded to include

non$-$pharmaceutical,

front$-$shop products

$1997$

Dis$-$Chem private

label line of

non$-$pharmaceutical

products introduced

$2003$

Benefits

programme

launched

$2004$

First store in Cape Town

opened, initiating a

national footprint

$2017$

Issued the first IAR

Opened first corporate TLC

store

Opened Cape Town DC

$2016$

$100$th store opened

Acquisition of remaining

stake in CJ Group

Opened KZN DC

Listed on the JSE

$2014$

First franchise store in

Namibia opened

$2013$

Online shopping

platform introduced

Purchased controlling

stake in CJ Group

$2010$

Opened Midrand DC

$2008$

Partner store

concept conceived

$2006$

Dis$-$Chem Foundation

is established

$2018$

First share scheme introduced to key management

Invested in Health Window to encourage adherence

management

Acquired basket of supplements and health brands in

partnership with USN

Acquired Bemax

Acquired independent wholesaler, Quenets

Partnered with Total through our Benefits programme

Introduced Click and Collect

Celebrated $40$th birthday

$2019$

Introduced Companyfunded

primary care

health insurance

Introduced

Telemedicine

$2020$

EBITDA break$-$even

in Wholesale

$2021$

Acquired Baby City

Acquired a $25\%$ stake

in Kaelo

Acquired Medicare

$2022$

Introduced

Dis$-$Chem Health

$2023$

Launched Dis$-$Chem

extra rewards

programme

Acquired additional

warehouse space of

$64000$m$^2$

Group profile continued

Timeline

Dis$-$Chem

Question $3$

Dis$-$Chem started out as a pharmaceutical company in $1978.$ Refer to the timeline on

page $9$ of the IAR. Identify and explain $($theoretically$)$ the business$-$level strategy that

Dis$-$Chem followed in the following years:

$3\mathrm{.}11989(2$ marks$)$

$3\mathrm{.}22014$