$19.$ When considering what social media platform to use, which factor should NOT be a primary consideration?

a$.$

Users can post negative comments.

b$.$

The product is visual.

c$.$

The target audience are consumers or professionals.

d$.$

Product demonstrations are needed.

e$.$

The consumers like to collaborate.

$20.$ Which social network was launched by a group with Friendster accounts who were inspired by its potential and decided to mimic the social network's more popular features?

a$.$

Myspace

b$.$

Tribe.net

c$.$

MySpace

d$.$

Ryze

e$.$

SixDegrees

$21.$ Establishing a presence on Facebook is crucial for B$2$C marketing.

Select one:

True

False

$22.$ A $2021$ Deloitte study found that interacting with AR products led to what level of increase in conversion?

a$.$

$20\%$

b$.$

$33\%$

c$.$

$75\%$

d$.$

$62\%$

e$.$

$94\%$

$23.$ Facebook suggests that less than what percent of the content be text based on its research of ad performance?

a$.$

$20\%$

b$.$

$25\%$

c$.$

$15\%$

d$.$

$10\%$

e$.$

$5\%$

$24.$ Which of these is NOT a best practice for developing a paid social strategy?

a$.$

Use research for SMM plans.

b$.$

Integrate organic and paid social.

c$.$

Keep track of influencer ROI.

d$.$

Commit to contributing resources.

e$.$

Monitor conversations about competitive brands.

$25.$ Which type ofinfluencers have $10,000$ to $100,000$ followers and are usually specialists in their fields?

a$.$

Macro

b$.$

Mega

c$.$

Micro

d$.$

Content creators

e$.$

Nano curators

$26.$ Companies can find the right influencer by using an agency relationship management dashboard.

Select one:

True

False

$27.$ According to the text, why is it important to create a podcast that is co$-$hosted?

a$.$

It essentially becomes an on$-$demand talk radio show.

b$.$

Content being offered must have tangible appeal.

c$.$

A question$-$and$-$answer session can be set up$.$

d$.$

Specificity of topic is valuable to listeners.

e$.$

It helps facilitate purchase and sharing.

$28.$ Podcasts are NOT usually which type of content?

a$.$

Organic

b$.$

Dynamic

c$.$

Scripted

d$.$

Streaming

e$.$

Asynchronous

$29.$ The more difficult aspect of distributing podcast content is:

a$.$

ensuring that it is found by the target audience.

b$.$

repurposing original podcast content.

c$.$

helpingspeakers choreograph their format.

d$.$

creating one$-$size$-$fits$-$all content.

e$.$

including a question$-$and$-$answer session.

$30.$ When producing a podcast, it is BEST to:

a$.$

avoid recording at all costs.

b$.$

engage listeners without video.

c$.$

include content on multiple topics.

d$.$

create talking points, not scripts.

e$.$

choose a moderator with who is controversial.

$31.$ Podcasts are typically one of three lengths: $10$ minutes, $30$ minutes, or $60$ minutes.

Select one:

True

False

$32.$ A post should reinforce which aspect of the brand?

a$.$

Previous designs of the product

b$.$

Data about the sales cycle

c$.$

Why a brand is more expensive than competitive products

d$.$

What consumers already know

e$.$

What influencers have reported about other brands

$33.$ Regarding using photos and other images to increase engagement, which of these is FALSE?

a$.$

Only the copyright holder can reproduce, display and distribute, and create derivative works.

b$.$

A tweet with an image receives $150\%$ more retweets than those without an image.

c$.$

For Gen Z$,$ those that are older now prefer TikTok to YouTube.

d$.$

A Facebook post with an image has $2\mathrm{.}3$ times more engagement than a post without an image.

e$.$

People are $30\%$ more likely to remember a message if it has a visual image.

$34.$ Which BEST practice of video marketing states that videos that are NOT shot in a live setting should be professionally produced?

a$.$

Optimize videos to be found in search.

b$.$

Don't make a sales video.

c$.$

Match the production techniques to the intent of the video.

d$.$

Design and produce videos for mobile$-$first and always.

e$.$

Encourage viewers to share videos.

$35.$ Which of these is NOT a finding from The State of Video Marketing $2021$ as it relates to the impact of video in SMM$?$

a$.$

$75\%$ say video has a good ROI.

b$.$

$84\%$ of consumers were convinced to buy a product.

c$.$

$78\%$ say video helped increase sales.

d$.$

$86\%$ say video has increased website traffic.

e$.$

$94\%$ of consumers have watched an explainer video.

$36.$ According to the Visual Storytelling Institute, visual storytelling should empower customers' lives and drive business results.

Select one:

True

False

$37.$ JetBlue set out to develop a full$-$fledged SMM strategy by engaging all BUT which of these teams in social media?

a$.$

Shareholders

b$.$

None of these is correct.

c$.$

Marketing

d$.$

Customer commitment

e$.$

Corporate communications

$38.$ Which action is NOT recommended to limit the time investment in SMM$?$

a$.$

Monitor competitor posts hourly for trends.

b$.$

Utilize tools like Hootsuite to manage efforts.

c$.$

Publish multimedia content on mobile devices.

d$.$

None of these.

e$.$

Recruit underutilized employees to boost media presence.