When considering what social media platform to use, which factor should NOT be a primary consideration?

Question 57 options:

	The target audience are consumers or professionals.
	The product is visual.
	The consumers like to collaborate.
	Product demonstrations are needed.
	Users can post negative comments.

A call to action can be defined as a:

Question 58 options:

	product positioning message.
	sales development cycle.
	competitor engagement technique for the objectives of a social media campaign.
	type of social media measurement which is the process of measuring a social media campaign.
	desired audience response.

Which of these questions is NOT included in the Social Media Analytics Maturity Mode tool assessment?

Question 59 options:

	What are the KPIs used and how often are they measured?
	How are results analyzed and measured?
	What tools are used and how effective are they?
	What customer relationship management is available?
	How are analytics managed?

Why are social networks so useful for businesses that sell to consumers?

Question 63 options:

	They cost much less than traditional advertising.
	Companies can easily see what the competition is doing on social networks.
	They promote sharing consumer personal data.
	Networks create word-of-mouth advertising.
	They do not require any technical knowledge.

To address the issue of ROI, social media marketers turn to:

Question 64 options:

	article directories.
	list services.
	benchmarking.
	conversations.
	KPIs.