Question: 1. A mission statement, like a value statement, is an important document to the overall strategy of the firm because once a document is voted
1. A mission statement, like a value statement, is an important document to the overall strategy of the firm because once a document is voted on and approved by all levels of the organizations management, it must be comprehensive enough to guide the firm for a planning horizon of at least three to five years without any modification. True or False?
2. Think about our materials (and our discussions) and why some firms would or would not enter a niche market as part of their overall strategy. The main negative facing a firm considering such a market is that, while the market is likely to be very large in total potential unit sales volume, the market is also very likely to offer very low profit margin potential and feature price sensitivity. True or False?
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