Question: 1) A _________ occurs each time a user clicks on a banner advertisement to take him or her through to a destination site. A) click-through

1) A _________ occurs each time a user clicks on a banner advertisement to take him or her through to a destination site.

A) click-through

B) run-of-site

C) view-through

D) review site

2) The total net benefit that a customer or group of customers will provide a company over their total relationship with a company is called __________.

A) Halo effect

B) lifetime value

C) conversion

D) brand equity

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