7) A occurs each time a user clicks on a banner advertisement to take him through to a destination site. A) click-through B) run-of-site C) view-through D) review site Answer: 8) Which of the following is NOT a common e-commerce website feature that might annoy consumers? A) Requiring users to view advertisement before going to website content. B) Links that users can easily find to discover more about website content and products. C) Requirement to register before viewing content or ordering. D) Text not easily legible due to size, color and format. Answer: 9) are small text files stored on an end user's computer to enable websites to identify the user. They enable a company to identify a previous visitor to a site. A) Data B) Cookies C) Content networks D) Domain names Answer: 10) Which of the following is NOT a consideration for designing an c-commerce site? A) Coherence B) Individualization C) Complexity D) Legibility