1. According to Chapter 9; there are 5 functions performed by advertising. What function was being performed when the social media influencers posted an orange box on their instagram pages?

2. Did they hire an advertising agency for this event? What was the pros and cons of Mr. MacFarland hiring an advertising agency to monitor the social media of the festival?

3. According to Chapter 6; marketers must understand consumer behavior to implement a good advertising strategy. What communications model was being implemented

to promote the Frye Festival, Consumer Processing Model or Hedonic Experiential Model? Which communications model do you think was used and why?

4. What was the outcome of the Fyre Festival? Did it happen?

5. What are 3 advertising lessons can be learned from the failure of the Fyre Festival?