$1.$ Address the $4$Ps in creating your subscription model and be certain to determine how you would promote the option to your target market.

$9$

$2.$ Develop a product positioning statement using the Pitts and Stotlar$$s $(2014)$ Positioning Development Process. Consider the current positioning strategy used by leagues like Major League Baseball and how other leagues, teams, or organizations might better position the subscription ticket package for lifetime customer value.

$3.$ Finally, develop at least three strategies for retaining subscription$-$based ticket buyers and encouraging them to make additional purchases $($such as seating upgrades, merchandise, concessions, etc.$).$