Question: After the market segmentation process, the next step for the marketer is to begin to understand the process of thinking through how to blend the

After the market segmentation process, the next step for the marketer is to begin to understand the process of thinking through how to blend the (4) P's into the marketing strategy. Your "to do" --identify what follows the market segmentation process?

		Product Positioning
		Revisions/Improvements to existing product
		Target Marketing Identification
		Consumer Adoption Process

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