Question: After the market segmentation process, the next step for the marketer is to begin to understand the process of thinking through how to blend the
After the market segmentation process, the next step for the marketer is to begin to understand the process of thinking through how to blend the (4) P's into their marketing strategy. Your "to do"--identify / what follows the market segmentation process?
| Consumer Adoption Process | ||
| Revisions/Improvements to existing product | ||
| Target Market Identification | ||
| Product Positioning |
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