Question: 1 . Amazon is a global e - commerce leader that dominates many markets. Why couldn't Amazon repeat its success in China? 2 . Why

1 .

Amazon is a global e

-

commerce leader that dominates many markets. Why couldn't Amazon repeat its success in China?

2 .

Why did Amazon expand it's business from bookselling to e

-

commerce and then to e

-

publishing, electronic devices, and cloud computing? Why did Amazon lag behind its local rivals in these new business areas?

3 .

Considering the new regulations governing cloud computing in China, and the global steps taken by local rivals, what should Elaine Chang do now?

4 .

How could Amazon adapt it's globalization strategy to a market that requires local responsiveness. Compare Amazon's strategy to that of Alibaba, their biggest competitor in China. Who has the winning formula to dominate the China market.

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