$1.$Amazon is a global e$-$commerce leader that dominates many markets. Why couldn't Amazon repeat its success in China?

$2.$ Why did Amazon expand it's business from bookselling to e$-$commerce and then to e$-$publishing, electronic devices, and cloud computing? Why did Amazon lag behind its local rivals in these new business areas?

$3.$ Considering the new regulations governing cloud computing in China, and the global steps taken by local rivals, what should Elaine Chang do now?

$4.$ How could Amazon adapt it's globalization strategy to a market that requires local responsiveness. Compare Amazon's strategy to that of Alibaba, their biggest competitor in China. Who has the winning formula to dominate the China market.