1) A(n) ________ assesses the external and internal environments that affect marketing operations.

Select one:

a. situation analysis

b. point-in-time analysis

c. strategic business unit analysis

d. mission statement

e. action plan

2) For most organizations, strategic planning starts with ________.

Select one:

a. formulating a business mission statement

b. identifying the target market

c. determining the required return-on-investment

d. conducting an internal and external environment analysis

e. creating the marketing mix

3) According to Professor Sheila Sasser, what are the 3 Ps of innovation?

Select one:

a. person, plan, product

b. plan, product, process

c. place, person, process

d. place, plan, process

e. place, plan, product

4) ________ are goals to be accomplished with a strategic plan.

Select one:

a. Strategies

b. Objectives

c. Tactics

d. Motives

e. Needs

5) A creative brief is also known as which of the following?

Select one:

a. perceptual map

b. unique selling proposition

c. Big Idea

d. creative blueprint

e. creative concept