$1.$An integrated marketing communications is based upon which fundamental premise?

a$.$ Low overhead costsb$.$

b$)$ Extensive use of public relations.

c A well$-$coordinated promotion plan

d$.$ An ethical framework.

$2$ Messages delivered by attractive or popular sources can potentially achieve higher attention and recall. What is important is thespokesperson's credibility consist of trustworthiness, likeability, and

a$.$ celebrity status

b$.$ experience

c$.$ expertise

d$.$ exposure

$3.$ The most useful information in an advertisement would be:

a$.$ the price

b$.$ comments from production users

c$.$ a list of product accessories

d$.$ an endorsement from a well$-$known person

$4.$ Sales promotions tools offer three distinctive benefits to marketers. Among these benefits are communication, invitation, and.a credibilityb. impersonalityc. inclusiond. incentive$5.$ Which medium has both short lead times and a short lifespan?

a$)$ Television

b$)$ Newspapers

c$)$ Bus shelters

d$)$ Magazines

$6.$ Which of the following statements about magazines as an advertising medium is true?

a$)$ Magazines have distinct profiles for well$-$defined target audiences

b$)$ Some nationally distributed magazines publish regional or metro editions to reduce the cost of ads and wasted coverage

c$)$ Magazine adverts can convey complex informationd$)$ All of these

$7.$A is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels..

a Push strategy

b$.$ Pull strategy

c$.$ Blocking strategy

d$.$ Integrated strategy

$8.$ Sales promotions are designed to

A create brand awareness

B influence customer attitudes

C stimulate immediate sales of a product

D All of the answers supplied for this question are correct

$9.$ Companies are doing less and more as a result of an explosion of more focused media that better match today's targeting strategies.a$)$ media; salesb$)$ broadcasting; narrowcasting

c$)$ narrowcasting; broadcasting

d$)$ marketing; media

$10.$ Advertising offers a reason to buy, sales promotion offers a$/$an to buy.

a$)$ Inclination

b$)$ Motive

c$)$ Competitive advantage

d$)$ Incentive

$11.$No matter how big the advertising budget, advertising can succeed only if commercials:

a$)$ are economically feasible

b$)$ gain attention and communicate well

c$)$ are acceptable on a global level

d$)$ are artistically pleasing

$12.$ Coupons, trade shows, buying allowances, premiums, and price$-$off deals are all examples of:

a media advertising

b$.$ promotions

c$.$ place advertising

d$.$ point$-$of$-$purchase advertising

$13.$ If a retailer were to offer the consumer a "two for one" deal in purchasing merchandise, which of the following sales promotional techniques would have been used?

a$.$ samples

b$.$ premiums

c$.$ coupons

d$.$ price packs

$14.$ With the use of integrated marketing communications, a company'smass$-$market advertisements, Web site, email, and personal selling communications all have

a$)$ the same message, look, and feel

b$)$ separate marketing objectives

c$)$ equal portions of the advertising budget

d$)$ independent communications directors $15.$ A sales promotion which a manufacturer provides to a wholesaler is an example of:

a$)$ An intermediary promotion.

b$)$ A new$-$product promotion.

c$)$ A trade promotion.

d$)$ All of these

$16.$ Thetypeoftrade$-$promotiondiscountinwhichmanufacturersagreetoreducethepricetothe retailer ni exchange for the retailer's agreement to feature the manufacturer's products in someway is called a$($n$)$:

a$.$ discount.

b$.$ allowance.

c$.$ premium.

d$.$ rebate.

$17.-$is a direct communications with carefully targeted individual consumers to obtain an immediate response.

a$)$ Personal selling

b$)$ Public relations

c$)$ Direct marketing

d$)$ Sales promotion

$18.$ Which of the following promotional forms is often described as being too impersonal and only a one$-$way communication form?