$1.$An integrated marketing communications is based upon which fundamental premise?

a$.$ Low overhead costsb$.$

b$)$ Extensive use of public relations.

c A well$-$coordinated promotion plan

d$.$ An ethical framework.

$2$ Messages delivered by attractive or popular sources can potentially achieve higher attention and recall. What is important is thespokesperson's credibility consist of trustworthiness, likeability, and

a$.$ celebrity status

b$.$ experience

c$.$ expertise

d$.$ exposure$3.$ The most useful information in an advertisement would be: a$.$ the priceb. comments from production usersc. a list of product accessoriesd. an endorsement from a well$-$known person$4.$ Sales promotions tools offer three distinctive benefits to marketers. Among these benefits are communication, invitation, and.a credibilityb. impersonalityc. inclusiond. incentive$5.$ Which medium has both short lead times and a short lifespan?a$)$ Television b$)$ Newspapers c$)$ Bus sheltersd$)$ Magazines$6.$ Which of the following statements about magazines as an advertising medium is true?a$)$ Magazines have distinct profiles for well$-$defined target audiencesb$)$ Some nationally distributed magazines publish regional or metro editions to reduce the cost of ads and wasted coveragec$)$ Magazine adverts can convey complex informationd$)$ All of these$7.$A is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels..a Push strategyb. Pul strategyc. Blocking strategy d$.$ Integrated strategy$8.$ Sales promotions are designed to A create brand awarenessB influence customer attitudesC stimulate immediate sales of a productD All of the answers supplied for this question are correct$9.$ Companies are doing less and more as a result of an explosion of more focused media that better match today's targeting strategies.a$)$ media; salesb$)$ broadcasting; narrowcasting c$)$ narrowcasting; broadcasting d$)$ marketing; media$10.$ Advertising offers a reason to buy, sales promotion offers a$/$an to buy. a$)$ Inclinationb$)$ Motivec$)$ Competitive advantage d$)$ Incentive$1.$ No matter how big the advertising budget, advertising can succeed only if commercials: a$)$ are economically feasibleb$)$ gain attention and communicate well c$)$ are acceptable on a global leveld$)$ are artistically pleasing$12.$ Coupons, trade shows, buying allowances, premiums, and price$-$off deals are all examples of$.$a media advertisingb. promotionsc. place advertisingd. point$-$of$-$purchase advertising$13.$ If a retailer were to offer the consumer a "two for one" deal in purchasing merchandise, which of the following sales promotional techniques would have been used?a$.$ samplesb. premiums c$.$ couponsd. price packs$14.$ With the use of integrated marketing communications, a company'smass$-$market advertisements, Web site, email, and personal selling communications all havea$)$ the same message, look, and feelb$)$ separate marketing objectivesc$)$ equal portions of the advertising budget d$)$ independent communications directors $15.$ A sales promotion which a manufacturer provides to a wholesaler is an example of: a$)$ An intermediary promotion.b$)$ Anew$-$product promotion.c$)$ A trade promotion.d$)$ All of these$16.$ Thetypeoftrade$-$promotiondiscountinwhichmanufacturersagreetoreducethepricetothe retailer ni exchange for the retailer's agreement to feature the manufacturer's products in someway is called a$($n$)$:a$.$ discount.b$.$ allowance.c$.$ premium. d$.$ rebate$\mathrm{.}17.-$ si direct communications with carefully targeted individual consumers to obtain an immediate response.a$)$ Personal selling b$)$ Public relations c$)$ Direct marketing d$)$ Sales promotion$18.$ Which of the following promotional forms is often described as being too impersonal and only a one$-$way communication form?