1. Analytics

The chart below shows the repeat rate for new customers over a set period of time. You should

read the curve as "Of the customers that repeat, x% do so within x days of their first purchase."

Please answer the following questions and be prepared to discuss in detail

First purchase window Repeat rate to-date 24.34% 12-month repeat rate 19.80% 8% - Record Count Distinct first-orders in purchase window rate multiply by 'repeat rate to-date' for actual repeat rate on day X) Distinct first-repeat orders 6% Percentage of first-repeat purchases that fall on the given day since first purchase (note: this is not actual repeat 4% First order product(s) 2% region 0% 0 14 28 42 56 70 84 98 112 126 140 154 168 182 196 210 224 238 252 266 280 294 308 322 336 350 364 378 392 406 420 434 448 462 476 490Device Cases Tshirts Stickers Pouches Throw Pillows Wall Art