$1.$Apple Computer$$s iPod holds a commanding share of the rapidly growing global market for digital music players. To maintain its lead as the market continues to grow, what strategic marketing

objectives should Apple focus on and why?

$2.$ Given your answer to question $1,$ which specific marketing actions would you recommend for

accomplishing Apple$$s objectives? Be specific with regard to each of the $4$ Ps in the firm$$s marketing program.

$3.$ How would you characterize the strategies of the major Korean automakers $($e$.$g$.,$ Hyundai,

Kia$)$ as they attempt to capture a larger share of developed markets such as Europe and the

United States? What marketing variables do you think are critical to the ultimate success of their

strategies?

$4.$ If you were the top marketing executive at General Motors or Ford, what strategy would you recommended to defend your firm$$s market share against this competitive threat from South Korea?