1. Apple's Iphone holds a commanding share of the global market for smartphones. To maintain its lead as the market continues to grow, What strategic marketing objectives should Apple focus on and why? 2. Given your answer to question 1, which specific marketing actions would you reccomend for accomplishing Apple's objectives? Be specific with regard to each of the 4 Ps in the firms marketing program. 3. How would you characterize the strategies of major Korean automakers (eg. Hyundai, Kia) as they attempt to capture a larger share of developed markets such as Europe and the U.S.? What marketing variables do you think are critical to the ultimate success of their strategies? 4. If you were the top marketing executive for General Motors or Ford, what strategy would you recommend to defend your firm's market share against this competive threat from South Korea