Question: 1. . Apple has successfully sustained a competitive advantage with a series of innovative products, classify each of these as firm effects or industry effects.

1. . Apple has successfully sustained a competitive advantage with a series of innovative products, classify each of these as firm effects or industry effects.

2. After a firm gains a competitive advantage. Why is it difficult for it to continue to sustain this competitive advantage provide three major reasons, each in 1-2 sentences.

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