Question: 1. As described in the case study, a sudden change in regulations can have costly effects on an exporter. What steps could Kickstart have taken

1. As described in the case study, a sudden change in regulations can have costly effects on an

exporter. What steps could Kickstart have taken before and after its products were removed

from shelves to decrease its risk or avoid it altogether?

2. Kickstart doesn't follow a traditional sales and marketing model. It brings the consumer to the

product through "buzz marketing" achieved by hosting extreme sporting events and

sponsoring athletes. Why does this strategy work so well for the company?

3. What are some of the advantages Kickstart reaps from marketing and exporting a standard

domestic version of its product to all markets internationally, customizing only the outer

package?

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