1. Assign each group a hypothetical category, such as a new technology device, food product, or clothing item. 2. Ask each group to develop new product idea within the assigned category and create a plan for bringing the product to market. 3. Encourage the groups to consider the following in their plan: a. Product design and features b. Target market and customer needs c. Competitor analysis and differentiation strategies d. Marketing and advertising strategies e. Supply chain and production considerations f. Financial projections and funding requirements