Question: 1. Based on Case Study 28 McDonalds (pg. C218) and posted in Modules in Canvas. 2. Instructions Using the information provided in the McDonalds case

1. Based on Case Study 28 McDonalds (pg. C218) and posted in Modules in Canvas. 2. Instructions Using the information provided in the McDonalds case study as background information to get you started, do additional research needed to perform a SWOT analysis of the company identifying the strengths, weaknesses, opportunities and threats before McDonalds at the moment. From this you should also identify the Companys core competencies then explain your logic. Based on the results of your analysis, what strategy might you use to grow the company (give some specific actions)? 3. Language and tone This paper is to be written in an evidence based, formal, academic, language and tone style. This means you need to be precise and exact and objective. Avoid words like they, them, their, he, his, common clich, personal opinion, and be very aware of proper grammar and sentence construction. Never, ever, never use first person I. 4. Length 500 750 words

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