1) Based on the customer contact matrix, compare the process structure for fast food restaurants (McDonald's) vs. five-star restaurants, and Explain your position with reasons. 2) Assume that you want to introduce one new product for your new cafe-bakery or pizzeria company. Where will you position the product/service on the product process matrix or customer contact matrix? What process decisions do you need to make to ensure the : product is successful? ( Example: Amazon go is a checkout - free grocery store and custorners can simply walk out after picking up the items on sheives. In this cose, a competitive priority that Amazon wants to offer to customers is quick service. There is no active contoct with the customers and the products are standardized. So, the process structure, in this case, will be back office. To Implement the back office structure effectively, the company hos to make process decisions about the latest sensor technolosy, and computer vision. Also. Amazon has to establish customer service to respond to the issues a customer faces, etc..) Hint: Think of the difference in competitive priorities for each company before deciding on the process structure Also, take account of volume or customer contact intensity and then think of process decisions about the capital intensity and resource flexibility