1) Based on the data in the financial statements which company/companies may be employing a Differentiation Strategy?

2) What data can you see in the financial statements that support your answer to #1?

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended September 28, 2019 TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 to For the transition period from Commission File Number: 001-36743 Apple Inc. (Exact name of Registrant as specified in its charter) California 94-2404110 (State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.) One Apple Park Way Cupertino California 95014 (Zip Code) (Address of principal executive offices) (408) 996-1010 (Registrant's telephone number, including area code) Securities registered pursuant to Section 12(b) of the Act: Title of each class Trading symbol(s) AAPL Common Stock, $0.00001 par value per share 1.000% Notes due 2022 1.375% Notes due 2024 0.875% Notes due 2025 1.625% Notes due 2026 2.000% Notes due 2027 1.375% Notes due 2029 3.050% Notes due 2029 Name of each exchange on which registered The Nasdaq Stock Market LLC The Nasdaq Stock Market LLC The Nasdaq Stock Market LLC The Nasdaq Stock Market LLC The Nasdaq Stock Market LLC The Nasdaq Stock Market LLC The Nasdaq Stock Market LLC The Nasdaq Stock Market LLC The Nasdaq Stock Market LLC 3.600% Notes due 2042 Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes No Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filling requirements for the past 90 days. Yes No Indicate by check mark whether the Registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T ($232.405 of this chapter) during the preceding 12 months (ar for such shorter period that the Registrant was required to submit such files) Yes No Indicate by check mark whether the Registrant is a large accelerated fler, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth (Mark One) |||||||| Net sales: Products Services Total net sales Cost of sales: Products Services Total cost of sales Gross margin Operating expenses: Apple Inc. CONSOLIDATED STATEMENTS OF OPERATIONS (in millions, except number of shares which are reflected in thousands and per share amounts) September 28, 2019 Years ended September 29, 2018 Research and development Seling, general and administrative Total operating expenses Operating income Other income/(expense), net Income before provision for income taxes Provision for income taxes Net income Earnings per share: Basic Diluted Shares used in computing eamings per share: Basic Diluted 213,883 46,291 260,174 144,996 16,786 161,782 98,392 16,217 18,2456 34,462 63,930 1,807 65,737 10,481 55,256 $ 11.97 11.89 4,617,834 4,648,913 See accompanying Notes to Consolidated Financial Statements. Apple Inc. | 2019 Form 10-K | 29 $ 225,847 39,748 265,596 148,164 15,592 163,756 101,839 14,236 16,705 30,941 70,898 2,006 72,903 13,372 59,531 $ 12.01 $ 11.91 $ $ 4,955,377 5,000,109 September 30, 2017 196,534 32,700 229,234 126,337 14,711 141,048 88,186 11,581 15,261 26,842 61,344 2,745 64,089 15,738 48,351 9.27 9.21 5,217,242 5,251,692 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC. 259 FORM 10-K ANIVEAL REPORT PERSUANT TO SECTION OF THE SECURITIES EXCHANGE ACT OF FD11, 2009 TRANSITION REPORT PULANT TO SECTION 10 OF THE SECURITIES EXCHANGE ACT OF IR RingCentral, Inc. 3D Drive C Name of nails enchange in thch registered Tlf C&C k para HYG regid pani ktkom 131g) ul the Ak F die 40 STO 1314. by shack m'he registrat is a well-knd nclicato lay shack mack, the registrant is most respuined in file reports prorsund In data by shack mark what the registrat (1) has all sports gaired to be find by 13 of the Subang At of 1904 during the poing 12 mm ( for such to prosted that the registrand v s maquired tis file sale suporte), and (2) lan ben subject, be kes the registry every Data Fid0RT 212.405 of this cha) during the preceding 12 months (w for much shoster print that theseginnasi mas requiandi te 0 make the registrant is a shall company is defined in Bale 1262 of th by nach rannsive of kom, din, and share from that may be mad 18,306, of DOCUMENTS INCORPORATED BY REME is hereby incorporated bey sell porn of the Registrant's Prony Walement for the Ming of khi 230. Such Prony will be by Regi Flyred the a THCH THET INFT HA THE INTAN 11300 ICON OPTIL ACTRE IETEI KLETE INT MELAIT XKUNI HEIM T 1 DOW hre ho CH I uve LIFT CHUD BIH) co THE 102 www 471 HIWOT SEVILLA How **19 THE Tg ng pa WITH PHI www DRITO LATV ( DOW TITAN LOV INIKI FOTO HOTE 78,721 IM VILK LEGE 3 ELIX MI CONFLATED STATEMENTS OF OPERATING Nel line Appr www