1. Briefly explain the four steps in the sample design process. 2. In measuring the effectiveness of advertising, what is the difference between pre-testing and post-testing? What benefits does each form of research provide? 3. What is the difference between a recognition test and a recall test? 4. What are the three categories of measurement in a Starch readership test. Briefly explain each category. 5. What are three primary ways of measuring the impact of social media communications. Briefly explain. 6. What are the three primary ways of measuring the effectiveness of public relations campaigns. Briefly discuss each