Question: 1 . Briefly explain the marketing concept. 2 . Explain why the additional 3 Ps ( people , Process and Physical evidence ) are needed

1. Briefly explain the marketing concept.
2. Explain why the additional 3Ps (people, Process and Physical evidence) are needed in the extended service marketing mix?
3. How is marketing important to contemporary organisations. State 5 reasons.
4. Draft a Rudimentary Marketing plan for your designated Travel and Tourism sector.
Case in Point : The Tourism Authority of Thailand in the promotionofPhuket.

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