$1.$ Choose a well$-$known organization whether local or international. State its ecommerce platform and analyze its business model, revenue streams, and

competitive advantages. $(25$Marks$)$

$2.$ Analyze the currently online advertising methods used by the organization

mention in Q$1$ and evaluate the scope and effectiveness of each. Identify TWO

$(2)$ other forms of eMarketing that are currently NOT used by the organization

and justify why these methods would be beneficial. $(25$Marks$)$

$3.$ Identify the typical customer journey through the supply chain of the organization

from initial contact to after$-$sales services, by creating a customer journey map to

identify the stages of the journey where there is a possibility of supply chain failure

and evaluate ways in which this could be minimized. $(25$Marks$)$

$4.$ Examine the information given by the organization on the e$-$commerce platform

to reassure consumers their private information and payments will be held

securely and used fairly, within the law. Evaluate the detail, content and strength

of the information provided and explain why this information is important for the

organization. $(25$Marks$)$