Question: 1 . Choose one example of a low - involvement product and one example of a high - involvement product. For each product, map out
Choose one example of a lowinvolvement product and one example of a highinvolvement product. For each product, map out how a consumer experiences each of the four stages; this should be documented in PowerPoint or other similarly presentable media. In addition to focusing on how consumers experience each of the elements of learning, focus on discussing how marketers can use this information to induce purchase behavior.
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