1. Compare and contrast Inductive and Deductive Research. 

2. Leading organizations such as Amazon and Netflix have heavily invested in big data and data analytics. Conduct research to identify a major ongoing data collection effort within one of these companies. 

(a) Briefly describe the focus area (e.g., recommendation systems (suggested products or movies), purchasing history, etc.). 

(b) Outline some key themes/patterns that the company extracts from the collected data to inform their decisions and upcoming interventions. For a more transparent presentation of your findings, you can initiate your response by sharing a simple diagram with the focus area at the top and the emerging themes/patterns branched out of it.

 (c) If possible, identify the data gathering method(s) that the company utilizes for this particular area of its business.