Question: 1 . Complete cells ( A ) to ( J ) in the table below. 2 . What is the breakeven rate? 3 . Which

1. Complete cells (A) to (J) in the table below.
2. What is the breakeven rate?
3. Which group should the marketer include in the marketing campaign?
4. If you reach out to only the group you selected in Q3, what is the gross profit in dollars of
this marketing campaign?
5. If you reach out to only the group you selected in Q3, what is the return on marketing
expenditures (gross profit as a function of marketing costs)?
6. What is the breakeven index of group B?

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