1) Complete the Comprehensive Strategy formulation Framework using the Internal Factor Evaluation and External Factor Evaluation for your Stage 1 - Input Stage.

2) Use one of the 3 Matrix for the Stage 2 - Matching Stage (choose either one swot matrix / BCG matrix / IE matrix)

3) Complete the Stage 3 - Decision Stage with the Quantitative Strategy Planning Matrix

Below is the External Factor Evaluation of Citi Bank bhd

Opportunities		Weight	Rating	Weighted score
1	New product development	0.11	3	0.33
2	Business growth in training	0.09	1	0.09
3	Diversifying portfolio	0.10	1	0.10
4	Expansion in other countries	0.24	2	0.48

Threats		Weight	Rating	Weighted score
1	Government regulations	0.14	4	0.56
2	Political instability	0.12	2	0.24
3	Financial or economic crisis	0.17	3	0.51
4	Competitors strategy	0.03	2	0.06

Below is the Internal Factor Evaluation of Citi Bank bhd

Strength		Weight	Rating	Weighted score
1	Brand image and visibility	0.12	2	0.24
2	Extensive portfolio	0.14	3	0.42
3	Huge customer base	0.15	4	0.60
4	Retail banking and core banking	0.15	3	0.45

Weakness		Weight	Rating	Weighted score
1	Consumer finance is weak	0.13	2	0.26
2	Dependence on the market	0.14	1	0.14
3	Poor infrastructure development	0.17	2	0.34