Question: 1. Create a positioning statement for Zipcar. 2 Create a positioning map for Zipcar (zipcar.ca) in the car sharing market versus car2Go 3. Choose one

1. Create a positioning statement for Zipcar.

2 Create a positioning map for Zipcar (zipcar.ca) in the car sharing market versus car2Go

3. Choose one of Zipcars customer segments and develop the segment profile by categorizing their characteristics using demographic, geographic, psychographic, and behavioristic categories.

Please answer all questions

Thank you

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