Question: Question:1 What overriding benefits does Zipcar provide for all users? Question:2 Describe the promotional platforms that Zipcar uses to get its message out to millennials.

Question:1 What overriding benefits does Zipcar provide for all users? Question:2 Describe the promotional platforms that Zipcar uses to get its message out to millennials. Which platforms does Zipcar use to get its message out to urban boomers?

Question:3 Create a positioning statement for Zipcar.

Question:4 Create a positioning map for Zipcar (zipcar.ca) in the car sharing market versus car2Go

Question :5 Choose one of Zipcars customer segments and develop the segment profile by categorizing their characteristics using demographic, geographic, psychographic, and behavioristic categories.

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