Question: 1. Define Market Segmentation. 2. What is Segmentation According to Descriptive Characteristics? 3. What is Segmentation According to Behavioral Considerations? 4. Describe the VALS Framework

1. Define Market Segmentation. 2. What is
1. Define Market Segmentation. 2. What is Segmentation According to Descriptive Characteristics? 3. What is Segmentation According to Behavioral Considerations? 4. Describe the VALS Framework for Psychographic Segmentation. 5. Describe Behavioral Segmentation. 6. What is Multiple Segment Specialization? 7. What is Single Segment Concentration

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