Question: 1. Define mass customization in your own words. Describe two technological advancements that have improved the ability for manufacturers to offer mass customization. (10 marks)

1. Define "mass customization in your own words. Describe two technological advancements that have improved the ability for manufacturers to offer mass customization. (10 marks) 2. A company has the license to produce a specific line of trademarked action figures. In your opinion, should the company adapt the figures? Explain your reasoning. (10 marks)

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