Week 4: Draft Marketing Plan (100 points)See complete example in files.

Charging Accessories for Electric Mobility (Marketing outline topic)

At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Be sure to read Appendix A in the text and use the marketing plan outline (Links to an external site.)from the Files folder in Canvas. It is recommended that you start working on your draft in Week 2 after your instructor has approved your topic. Complete as much as you are able in order to get an initial draft (approximately 75% of the final paper). Remember, the more you complete on this initial draft, the greater the input that the professor can provide and the less work you will need to do for the final draft.

Submit a copy of the marketing plan draft to the Week 4: Course Project Draft Upload module in Canvas for grading by your instructor.

BUSN319 MARKETING PLAN OUTLINE

A. Cover Page

1. Marketing Plan for organization/company name:

2. Proposed by:

3. Submitted to:

4. Date:

B. Table of Contents Suggested number of pages

1... Executive Summary........................................................................................................ 1.0

2... Company Description...................................................................................................... 0.5

3... Strategic Focus and Plan................................................................................................ 1.0

a. Mission/Vision Statements

b. Goals

c. Core Competency and Sustainable Competitive Advantage

4... Situation Analysis............................................................................................................ 1.0

a. SWOT analysis

Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)

External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory

b. Industry Analysis

c. Competitor Analysis

d. Customer Analysis

5... Market-Product Focus..................................................................................................... 2.0

a. Marketing and Product Objectives

b. Target Markets

c. Points of Difference

d. Positioning

6... Marketing Program.......................................................................................................... 2.0

a. Product Strategy

b. Price Strategy

(i) Break-even Analysis

c. Promotion Strategy

d. Place (Distribution) Strategy

7... Financial Data and Projections....................................................................................... 1.0

a. Past Sales Revenues

b. Five-Year Projections

8... Organizational Structure................................................................................................. 0.5

9... Implementation................................................................................................................ 1.0

10... Evaluation and Control.................................................................................................... 0.5

C. References

Week 1 paper on Topic

Charging Accessories for Electric Mobility

Company Ownership and Structure

Electric mobility is bringing significant revolutions and changes in the transportation sector, a reality that breeds challenges and opportunity in almost equal measure. One of the opportunities identified is the accessories required for the charging of cars, electric bicycles, and electric motorcycles is the charging accessories required. The company dealing in accessories meant to enable and facilitate charging of the diverse transportation means is called Elemo with the name being short form for electric mobility. The company is privately held with equity held by the founders and investors who founded the company.

Product Description

Elemo essentially aims to offer quality charging accessories on the go. The charging accessories are meant to be used with electric vehicles, electric bicycles, and electric motorcycles. Despite electric mobility including a charger with purchase, it may be essential to have an extra charger at home or at work to increase flexibility in charging, especially where charging is done from a regular power outlet from the grid.

Mission Statement

The mission statement for the charging accessories for electric mobility is:

Support electric mobility through the provision of the highest quality accessories for safe transportation and refueling while fostering innovations for the good of the environment and humanity.

Marketing goals

Some of the marketing goals for the product set by the company include:

ensuring nationwide reach and visibility of the company's products and services. It is essential for potential customers to know about the products that Elemo offers, how to access them, their pricing, specifications, and availability.

Have a physical and online presence for easy engagement and customer support. Responsive and supportive customer support is essential because it goes a long way towards influencing sales of the company's products.

Have sales targets that are keenly monitored every quarter to assess the performance of the company's products and services.

Use a combination of traditional and digital media strategies and mediums to advertise and reach audiences. An omnichannel marketing strategy would be best throughout the company's lifespan.

The Customers

A typical customer for electric mobility charging accessories is someone who has a strong interest in electric mobility, someone who owns an electric car or other electric-powered transportation equipment, and someone who plans to purchase an electric vehicle, bicycle, or motorcycle.

Explanation: Charging Accessories for Electric Mobility

Company Ownership and Structure

Electric mobility is bringing significant revolutions and changes in the transportation sector, a reality that breeds challenges and opportunity in almost equal measure. One of the opportunities identified is the accessories required for the charging of cars, electric bicycles, and electric motorcycles is the charging accessories required. The company dealing in accessories meant to enable and facilitate charging of the diverse transportation means is called Elemo with the name being short form for electric mobility. The company is privately held with equity held by the founders and investors who funded the company.

In terms of structure, the company is to have a well-defined organizational or hierarchical structure. It is generally divided into material sourcing, design and manufacturing, shipping and logistics, customer service and support, and sales and marketing. In terms of organizational structure, the company uses a hybrid structure, which is a mixture of functional and divisional corporate structures in one. Every division of the company is allocated a director who oversees operations in that division to ensure that the company goes through a smooth flow in operations. The structure allows cross-departmental interactions and collaborations for increased product development and innovation.

Product Description

Elemo essentially aims to offer quality charging accessories on the go. The charging accessories are meant to be used with electric vehicles, electric bicycles, and electric motorcycles. Despite electric mobility including a charger with purchase, it may be essential to have an extra charger at home or at work to increase flexibility in charging, especially where charging is done from a regular power outlet from the grid. Additionally, in the case that the original charger of a car, e-bike, or e-motorbike gets damaged or lost, a customer may get to use Elemo's charger on the go. The charging accessories meet the compatibility requirements of users and are based on adapters that can easily fit in with the most popular and widespread electric mobility equipment. The electric mobility market dictates Elemo's charging accessories and it even offers customization of the accessories to customers upon request. The products would be available at the company's stores or locations, online through e-commerce sites such as Amazon, and at select retail stores. The charging accessories meet the safety standards and are certified by the relevant authorities to ensure the safety of customers' mobility equipment and lives.

Mission Statement

The mission statement for the charging accessories for electric mobility is:

Support electric mobility through the provision of the highest quality accessories for safe transportation and refueling while fostering innovations for the good of the environment and humanity.

Marketing goals

Some of the marketing goals for the product set by the company include:

ensuring nationwide reach and visibility of the company's products and services. It is essential for potential customers to know about the products that Elemo offers, how to access them, their pricing, specifications, and availability.

Have a physical and online presence for easy engagement and customer support. Responsive and supportive customer support is essential because it goes a long way towards influencing sales of the company's products. This should be done regularly, and customer queries should be answered within 24 hours.

Have sales targets that are keenly monitored every quarter to assess the performance of the company's products and services. This is crucial to giving a view of the performance of the company and how receptive the public is to its products and services. It also influences the company's revenues and profits, a crucial aspect for any company.

Use a combination of traditional and digital media strategies and mediums to advertise and reach audiences. An omnichannel marketing strategy would be best throughout the company's lifespan. It ensures that the company has the potential to reach diversified customer bases and achieve its market penetration and sales goals.

The Customers

A typical customer for electric mobility charging accessories is someone who has a strong interest in electric mobility, someone who owns an electric car or other electric-powered transportation equipment, and someone who plans to purchase an electric vehicle, bicycle, or motorcycle. This can range from young people with e-bikes, e-motorcycles, and light cars, to older people with family-sized vehicles, trucks, buses, and minivans. Customers can be individuals, corporates, organizations, or institutions. The customer base is comprised of diverse parties who might be well served by the company.