Question: 1. Define Vision and Mission. 2. Explain briefly five factors in the general environment. 3. Describe briefly the difference between the PEST analysis and the

1. Define Vision and Mission.

2. Explain briefly five factors in the general environment.

3. Describe briefly the difference between the PEST analysis and the SWOT analysis.

4. Explain briefly how you apply SWOT analysis for marketing cookies during the festivities such the

Hari Raya Puasa, Chinese New Year or Christmas.

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