Students are required to select one industry that you are passionate about as you are likely to consider starting a business in the near future in Malaysia. You are required to prepare the business analysis for this upcoming venture.

Task assigned:

1. Introduction

Briefly explain the selected industry that you are intended to start your business venture with relevant justification.

*Should include a brief information about the type of business industry you have selected. Create the vision, mission & goals statement to your business.

(20 marks)

2. General Environment Analysis

Describe the general environment factors within your selected industry.

*Minimum 2 factors or Maximum 4 factors

(20 marks)

3. Industry Analysis

Industry attractiveness determined by interaction of 5 competitive forces. Explain the FIVE (5) Competitive Forces toward your selected industry. How does it (the model) assist in identifying the opportunities and threats that your company would faces?

(40 marks)

4. Competitive Strategies Analysis

According to Porter Generic Competitive Strategies, discuss which strategy is the best alternative for your upcoming business to implement in order to gain effective competitive advantage. Provide suitable justification and support your answer with relevant examples.

*Choose ONE strategy based on Porter Generic Competitive Strategies

*You MAY include article to justify your statements.