Question: 1 . Describe it ( include its qualities and uses ) . 2 . Does it differ from products already available and if so ,
Describe it include its qualities and uses Does it differ from products already available and if so how much? If theproduct does not differ from others on the market; describe its uniqueappeal Is the product an innovative product? Is it just new to your company?Pinpoint the products position on the Adoption Life Cycle Describe its branding and packaging How is the product positioned?PRICE What factors affect your pricing decisions? What is your pricing strategy and objectives? Relate pricing strategies to competition Relate the importance of the variability of product demand.DISTRIBUTION Describe the channels of distribution strategy Relate distribution to final customer and characterize your distribution toselected target markets.MKT Business to BusinessMarketingUnit Marketing PlanCopyright Post University All Rights Reserved Describe how the functions of the channel of distribution will be managed Relate the importance of logistics to the distribution strategy.PROMOTION How are the firms promotional objectives going to be achieved? Describe the integrated promotional mix. Show how each element worktogether Advertising how, where, what type etc Communication what is your message? DigitalSocial media marketing strategies.
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