PRODUCT

$1.$ Describe it $($include its qualities and uses$).$

$2.$ Does it differ from products already available and if so$,$ how much? If the

product does not differ from others on the market; describe its unique

appeal.

$3.$ Is the product an innovative product? Is it just new to your company?

Pinpoint the product$$s position on the Adoption Life Cycle.

$4.$ Describe its branding and packaging.

$5.$ How is the product positioned?

PRICE

$1.$ What factors affect your pricing decisions?

$2.$ What is your pricing strategy and objectives?

$3.$ Relate pricing strategies to competition.

$4.$ Relate the importance of the variability of product demand.

DISTRIBUTION

$1.$ Describe the channels of distribution strategy.

$2.$ Relate distribution to final customer and characterize your distribution to

selected target markets.

MKT$301$ Business to Business

Marketing

Unit $7$ Marketing Plan

Copyright Post University $2022,$ All Rights Reserved.

$3.$ Describe how the functions of the channel of distribution will be managed.

$4.$ Relate the importance of logistics to the distribution strategy.

PROMOTION

$1.$ How are the firm$$s promotional objectives going to be achieved?

$2.$ Describe the integrated promotional mix. Show how each element work

together.

$3.$ Advertising $$how$,$ where, what type etc.

$4.$ Communication $$ what is your message?

$5.$ Digital$/$Social media marketing strategies