1. Describe predictive analytics and how it is used by marketers.

2. Michael is a marketer who conducts research for small startups. He has been consulting for an agency that is having trouble managing data about various marketing mix variables, sales, and consumer distribution across the United States. The head of the company wants to be able to access information quickly and easily. Which of the following should Michael suggest that the startup use to organize its information?

Group of answer choices

marketing information system

marketing decision support system

business intelligence

data mining

competitive intelligence